Coming Clean
Firms fare better when they acknowledge self-interest in cause marketing.
Business - Articles
Innovative ways to enhance corporate social responsibility (more)
Behind the Message
Kaiser Foundation and Viacom take on AIDS -- one episode at a time.
Nothing Ventured, Something Gained
When Honest Tea said no to venture capitalists, it waded into uncharted territory.
Where Money Meets Mission
Breaking down the firewall between foundation investments and programming.
Corporate Philanthropy at Cisco Systems
Aligning business and social interests.
Strategic Alliances
Managing the collaboration portfolio.
The Benefit of Doing Good
The “social discount” may not be as steep as investors think.
One Scoop, Two Bottom Lines
Nonprofits are buying Ben & Jerry’s franchises to help train at-risk youth.
Community Capitalists
The Oakland, Calif.-based office supply company, Give Something Back, donates all of its profits to charity. This practice has turned off some potential customers.
Cirque du Soleil Thinks Globally
Cirque du Soleil devotes 1 percent of ticket sale revenue -- or about $6.2 million -- to outreach programs for at-risk kids, many of whom struggle with poverty, drug addiction, or homelessness.